We believe you have the power to make permanent changes in your health.

We will give you the tools to launch your own Wellness Campaign to change how you live, how you eat, how you move, and the culture of who you are.

You can lose weight and feel better by changing one habit at a time.


Wayne Altman, MD, FAAFP | Medical Director

Dr. Wayne Altman is an award-winning family doctor, professor, and teacher who has dedicated his life to improving the well-being of patients, especially in the areas of general wellness and weight loss. He practices medicine in Arlington Massachusetts. The lifestyle and wellness groups that he and his partner Kerri Hawkins created have enabled countless patients to lose thousands of pounds in total. He also serves on the Wellness Committee of the Woburn Public School System. Dr. Altman is the Jaharis Family Chair of the  Department of Family Medicine at Tufts University School of Medicine. He also has adjunct faculty appointments at Harvard Medical School and the University of Massachusetts Medical School. Dr. Altman has received the Dr. Jack Mitus Special Faculty Recognition Award at Tufts University School of Medicine, the Milton and Natalie Zucker Clinical Teaching Prize for Teaching Innovation, and multiple awards from Tufts for being an outstanding teacher and mentor. He has been recognized five times as one of “Boston’s Top Docs” in Boston Magazine.


Kerri Hawkins, MS, RDN, LDN, cPT | Program Director

Kerri Hawkins is a Registered Dietitian and a Certified Personal Trainer. She lives to help people become happier and live better lives through better nutritional and wellness habits. Together with Dr. Altman, she helped to create and run a series of lifestyle and wellness groups, which have enabled countless people to lose thousands of pounds in total and keep the weight off. She is a passionate advocate for finding ways even the most challenged patients can lose weight and become healthier. Kerri was awarded the Young Dietitian of the Year Award from the Academy of Nutrition and Dietetics in 2010 and served as the President of the Massachusetts Dietetic Association in 2012-2013. She is an active and popular blogger at www.dietitiandrive.com. Kerri has an MS in Nutrition from the Tufts University School of Nutrition. She loves to exercise and participates in Ultimate Bootcamp and various soccer leagues. She enjoys running 5K, 10K and half marathon races. Her blog is at perfectpearcoaching.com/


Josh Bernoff | CEO

Josh Bernoff is author or coauthor of four books, including the bestselling business book Groundswell: Winning in a World Transformed by Social Technologies (Harvard Business Review Press, 2008). Previously a senior vice president at the prestigious Boston-area research and consulting firm Forrester Research, he is now a keynote speaker and writing coach. His popular blog at bernoff.com generated 1.8 million views in its first 2 years. Josh has lost 50 pounds in Wellness Campaign groups. His hobbies include bicycling and standup comedy.


Lila Flavin | Program Manager

Lila, a rising 4th year medical student at Tufts, will specialize in family medicine. She became interested in preventative care as an undergraduate at Princeton studying lifestyle changes in diabetic patients. In medical school, she facilitated wellness groups for students and continues to find intentional community a great source of healing.  In her free time she climbs rocks and hosts dinners on her back porch.

WellnessCampaign.org is registered 501(c)3 non-profit organization created to help people make a permanent, positive change in their health. We use all possible tools—online, mobile, video, print, community, and in-person—to promote common-sense healthy habits. We help people lose weight and feel better—in short, to change the culture of who they are. Our focus is on permanent healthy change and weight loss rooted in established medical research, not fads or diets that don’t create permanent change and, typically, do more harm than good.

We change the culture of both communities and individuals. For an individual, changing one’s culture means grappling with the traditions and habits that we grew up with and understanding how they support or undermine the positive changes that we want to make. We help people to embrace a new culture – a new way of living – that is uniquely their own, but leads to sustainable healthier habits and lifestyle by changing what they eat, how they eat it, how they move, how they sleep, and how they get access to support from friends and family.